For the most part, anytime you take the initiative to signal to your employees that you value their hard work, dedication, and commitment, your gesture will not hurt your business. However, if you are going to go through all of the effort to organize a corporate event, the baseline shouldn’t be to not hurt your business. You should strive to provide your team with the type of entertainment that makes a difference, both in their lives and in your organization.

At Superior Executive Services, we specialize in corporate hospitality and entertainment. We do this by tailoring individualized, one-of-a-kind trips to some of the world’s most prestigious sporting events, like the 2018 Masters Experience or our 2018 Super Bowl Package.

We know that organizing and planning truly special, impactful entertainment is much easier said than done. We also know that most people don’t have the experience and industry-expertise to do this—without having to devote months to planning. That’s why we are here to help. In today’s blog, we would like to share with you some ways you can improve the type of entertainment you offer to your employees.

Below are 3 pitfalls and mistakes you should avoid when planning corporate entertainment.

Not thinking about the impact of the event.

When planning entertainment and employee appreciation trips, far too many organizations forget to really think about the effect of their efforts. In many ways, this could be seen as going through the motions. You book entertainment or an event not because of what it can achieve, but for the simple fact of having something on the calendar. In this case, it is almost inevitable that the performance, gathering, or event will feel forced. In other words, it will feel insincere and your employees will be looking for a reason to dip out early.

To avoid this, consider what type of entertainment will impact everyone. For instance, if you are planning a networking event, don’t book a night out in an environment that is loud and distracting. In other words, don’t get a band. Regardless of how good the music or ambiance is, it won’t help accomplish your goal, what you set out to do.

Not taking into consideration your demographic.

Admittedly, it can be hard to understand other people, even your employees. When put in charge of entertaining employees or expressing appreciation, we naturally think, “what would I like”. This is something you must be aware of. Not taking into consideration your target audience signals that you haven’t bothered to truly get to know your employees and what they like.

Not working with the right people.

Many companies assume that they can handle the whole entire planning process on their own. While some companies may be able to do this, most companies lack the time, network, and expertise to plan truly meaningful entertainment—the type that can boost employee satisfaction, improve team comradery, and truly signal respect and value to your employees.

So what’s the easiest solution?

The solution is simple: hire corporate entertainment professionals, like Superior Executive Services.

At Superior Executive Services we have perfected the art of corporate entertainment. We don’t simply strive to entertain our clients—your employees in this case—we aim to provide the kind of world-class services that make lasting impressions. We accomplish this through all-inclusive packages to prestigious sporting events, like the Super Bowl, Kentucky Derby, the Masters, and through luxury golf vacations. Learn more about our custom sports packages here.

As an employer, it’s important to show that you value your employees, not simply by praising them with words, but through clear and resounding actions. Successful corporate entertainment can help you accomplish this. It can signal respect, gratitude, and encourage your employees to keep up the hard work and continued improvement. If you value your employees, let them know, because happy, content employees are better for everyone. And when planning your next event to entertain and reward your employees avoid the above-mentioned mistakes.